Herin Yudha Pratama
Herin Yudha Pratama Personal OS

Hello|
I'm Herin Yudha Pratama

I ship apps, dashboards, WhatsApp automation, AI agents, and ad systems — 14 years on the commercial side, over $1M in paid ads at a 15–20× average ROAS.

Based in Bandung, working everywhere.

AIAI automation and agent orchestration
AppsFull-stack apps and internal dashboards
ERPERP, accounting, inventory, and reports
WhatsAppWhatsApp commerce and AI chatbots
AdsPerformance marketing and paid growth
AnalyticsUnified business dashboards
Herin Yudha Pratama

I spent fourteen years on the business side — founding AS GOOD SUPPLY CO and running it for nearly a decade, then leading commercial at consumer brands, running the full org: offline stores, online store & marketplace, digital marketing, CRM, KOL, and content teams.

Performance marketing is home ground — over a million dollars deployed across Meta, Google, TikTok, and Shopee ads at a 15–20× average ROAS. Somewhere along the way I started building the systems my teams needed, and never stopped.

Today I build operational software: ERP and accounting platforms, WhatsApp commerce, dashboards, and AI agents that work around the clock. My approach is simple — understand the business flow first, then write the code. The tools change; the goal doesn't: systems that quietly do their job every day.

Performance marketing — across commerce channels
$1,000,000+
Ad spend managed across four commerce platforms
15–20×
Average ROAS, sustained across campaigns and channels
1× 5× 10× 15× 20×

Every 1× of budget returned 15–20× on average — the highlighted zone is where campaigns consistently landed.

Meta AdsGoogle AdsTikTok AdsShopee Ads

Interactive demo|

App 01 / 02
WA Commerce dashboard preview
Open live demo ↗
App 01 — WhatsApp Commerce

Your team already sells on WhatsApp. You just can't measure it — yet.

This is a full commerce platform living inside WhatsApp — not another inbox tool. Customers order and pay without leaving the chat (QRIS, virtual account, COD, payment links), shipping and tracking numbers are handled in the same flow, and campaign attribution ties every rupiah of revenue back to the exact ad or greeting that started the conversation. AI answers the repetitive 80% and hands hot leads to your team; broadcasts with approved templates recover carts while you sleep. Under the hood it's developer-grade — clean REST API, signed webhooks, idempotency — and AI-agent-ready out of the box: an MCP server with scoped, audited tools, so your own AI agents can safely create orders and check payments. It's running a real business right now, with safe demo data.

App 02 / 02
ERP dashboard preview
Open live demo ↗
App 02 — ERP & Accounting

Your spreadsheets disagree with each other. This is what replaces them.

One entry moves stock, posts the journal, and lands in your P&L — automatically, every time. The full chain is here: sales order → delivery → invoice → payment, purchasing → goods receipt → vendor bill, inventory with batch and expiry-first (FEFO) logic across multiple warehouses, tax-ready invoicing, QR-coded delivery notes, and the reports your accountant actually signs off on — trial balance, P&L, balance sheet, every number traceable to its journal entry. The same engine runs real distribution companies in production today, multi-tenant with role-based access. Built by someone who ran operations for 14 years before writing the software — so it follows how your business actually works, not how a template thinks it should.

Fourteen years, five companies.

Founder — MAJI

2023 — Now · Bandung

Built and operated a consumer fragrance brand across product, content, marketplace, paid acquisition, and customer operations.

Head of Commercial — Paddy Indonesia

2024 — 2026 · Bandung

Led commercial operations across offline stores, online store, marketplaces, CRM, KOL, content, and performance marketing.

Marketing Manager — PORTEE

2023 — 2024 · Bandung

Managed growth across performance marketing, marketplace campaigns, CRM, KOL coordination, and digital acquisition.

Commercial Lead & Digital Marketing Manager — Visval

2021 — 2022 · Bandung

Led online store, marketplace growth, performance marketing, CRM, and KOL strategy.

Founder — AS GOOD SUPPLY CO

2012 — 2021 · Bandung

Founded and operated an independent apparel/supply brand for nearly a decade, covering product, sales, operations, and community-led growth.

What I build.

AI

AI Automation & Agent Orchestration

Multi-agent AI systems that can weigh a decision, not just follow rules — running around the clock, monitored, and accountable.

Apps

Full-Stack App Development

Web apps, dashboards, and internal tools built end-to-end — from database and architecture to production and monitoring.

ERP

ERP & Accounting Systems

From transaction records to a ledger that balances. Systems that follow the business flow, not the other way around.

WhatsApp

WhatsApp Commerce & AI Chatbots

Selling and serving customers where they already are — with agents that know their limits.

Ads

Performance Marketing & Ads

Meta, Google, TikTok, and Shopee ads — over a million dollars managed at a 15–20× average ROAS.

Analytics

Dashboards & Analytics

Numbers from many sources, unified and presented so they're fast to read — and right.

Let's build systems that quietly do their job.

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